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Zurich Conference 2016

ETPO 2016

Rethinking Trade Promotion – Innovation and digital transformation

 

 

The European Trade Promotion – ETPO - Annual Conference held in Zurich, Switzerland, October 20-21, 2016
Hotel Marriott, Century Room, 2nd floor, Neumühlequai 42, 8006 Zurich
Topic
 

Rethinking Trade Promotion:

Innovation and digital transformation 

 
 
Wednesday, October 19, 2016
 
Individual arrival
 
Welcome @ Switzerland Global Enterprise (S-GE), Stampfenbachstrasse 85, 8006 Zurich, Switzerland
 
06:00 p.m.Welcome to Switzerland: Grüezi

Christoph Peter / Rolf Lüthi

Organizers ETPO Conference

 

Switzerland:

more than chocolate, cheese and watches

Liv Minder

Director of Investment Promotion

 

Switzerland: 

it’s all about international SMEs

Martina Gmür

Head of Export Promotion

 

Switzerland: 

the new way we work at S-GE

Denise Müller

Head of Human Resources

06:30 p.m.Short guided visit of the S-GE building 
06:45 p.m.Apéro riche Swiss style at S-GEAll Participants
08:30 p.m.End of welcome event  

 

Thursday, October 20, 2016

08:30 a.m.Registration and welcome coffeeChristoph Peter / Rolf Lüthi
09:00 a.m.

Official opening of 57th ETPO conference:

Welcome

Ruth Metzler Arnold

President S-GE

09:15 a.mThe digital transformation of Switzerland Global Enterprise

Daniel Küng

CEO, S-GE

10:00 a.m.Break 
10:30 a.m.

Panel discussion with guest TPOs and S-GE CEO

FinPro

Germany Trade & Invest

Advantage Austria 

Moderation: Martina Gmür

Markus Suomi, CEO

Jürgen Friedrich, CEO

Michael Otter, Deputy CEO

11:30 a.m.Example Czech Trade: e-Government

Milan Ráž

Director, Czech Trade

12:00 p.m.Official photo session  
12:30 p.m.Buffet lunch / networkingHotel Marriott
02:00 p.m.

EU economic diplomacy

  • latest up-date and developments
  • SME Internationalization activities
  • coordination with EEAS activities
  • follow-up meeting February 2016 / next meeting

 

Lluis Prats (DG GROW)

Head of Unit “International Affairs”


03:00 p.m.

EU and TPO collaboration / Q+A session 

  • three representatives share their ideas
  • how to improve the collaboration
speakers from different TPOs

Andrea Maccanico

Deputy Director of ITA-Agency in Brussels

04:00 p.m.Break 
04:30 p.m.

Working Group / ETPO-WGIP

  • annual activities report
  • latest update on digital information

Stéphane Decoster

Chairman ETPO-WGIP

05:00 p.m.Conclusions 
05:30 p.m.
end of Day 1 / individual transfer to the hotel
 
07:00 p.m.

Guided walk / transfer to “Zunfthaus zur Waage”, Zurich

Apéro and dinner

 
10:30 p.m.end of dinner / individual transfer back to Hotel 

 

Friday, October 21, 2016

08:30 a.m.CoffeeHotel Marriott
09:00 a.m.

Guest speaker

The Automation of Society Is Next: 
How to Survive the Digital Revolution 
 
Q+A with TPOs 

Dirk Helbing,

Professor, ETH Zurich

10:00 a.m.

Coffee Break

 

10:20 a.m.

Best practices:

Examples of digital initiatives of European TPOs

Moderation: Franz Steiger


Head of Transformation and
 Digitalisation, S-GE

A)

www.icex.es:

the challenges in a dynamic digital world

Alicia Montalvo

General Director

B) Export Digital Initiative with Google

Alberto Silini

Head of Consultancy, S-GE

C)New digital tools for Italian SMEs

Antonio Laspina

Director Marketing Coordination
 ITA-Agency

D) Digital internal communication through yammer

Edith Predorf

Project manager Advantage Austria


 Q+A-Sessionall
12:00 p.m. Outlook: ETPO  2017 
12:05 p.m. Summary and farewell

Daniel Küng,

CEO, S-GE

12:15 p.m.Buffet lunch  Hotel Marriott
02:00 p.m. End of ETPO conference 2016 / official part 

 

Afternoon / Optional program

02:15 p.m. 

Discover Zurich on foot

  • guided city tour approx. 90 minutes
  • visit new FIFA Museum and farewell aperitif
Rolf Lüthi / Christoph Peter
06:30 p.m. End of optional program 

 

Individual transfer back to Hotel / airport / railway station Zurich HB